My work focuses on bridging the gap between product roadmaps and business objectives by de-risking engineering efforts through high-fidelity prototyping and data-driven synthesis.
Strategic Design Influence
I bridge the gap between business goals and technical feasibility by navigating complex stakeholder environments.
Strategic Design Influence
I bridge the gap between business goals and technical feasibility by navigating complex stakeholder environments.
Product Validation & Risk Mitigation
I specialize in de-risking roadmaps through rapid, high-fidelity experimentation.
Product Validation & Risk Mitigation
I specialize in de-risking roadmaps through rapid, high-fidelity experimentation.
Research & Synthesis
I translate complex user behaviors into actionable insights that equip leadership to make high-impact product decisions.
Research & Synthesis
I translate complex user behaviors into actionable insights that equip leadership to make high-impact product decisions.
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Professional Summary
I am a multidisciplinary Product Designer with over 10 years of experience navigating the complex organizational ecosystems of Automotive and Fintech. My work focuses on bridging the gap between product roadmaps and business objectives by de-risking engineering efforts through high-fidelity prototyping and data-driven synthesis.
Recent Experience
Ford Customer Service Division (automotive, customer experience)
Principal Product Designer
March 2025 - February 2026
Led the strategic design and user validation for an AI-driven service layer to address high turnover and cognitive load for Ford Service Advisors.
Developed an AI intervention framework that allowed leadership to identify user trust boundaries before committing engineering resources.
Validated AI logic through high-fidelity walkthroughs to capture advisor sentiment before the build phase.
Prevented workflow silos by advocating for a service-layer approach rather than a destination dashboard.
Directed the roadmap to prioritize repair order approval logic and daily reports based on verified user pain points.
Ford Model e (automotive, electric vehicles)
Principal Product Designer
March 2023 - March 2025
Led the exploration that resulted in sunsetting a failing tablet sales tool to reclaim engineering resources and reduce dealer complexity.
Identified data-delivery gaps and elevated a dealer sales tool to a mission-critical platform for VIN-specific intelligence.
Orchestrated the first end-to-end integration of Ford’s digitally supported selling system across design, engineering, legal, and product teams.
Developed a device-agnostic strategy for sales tools to ensure they remained accessible to staff during the actual sales process.
Built complex prototype logic for interactive payment calculators to emulate live system behavior for executive leadership sessions.
Advised executive leadership against a fragmented digital ecosystem to ensure a unified brand experience and improved global coordination.
Ford Credit (fintech, customer experience)
Senior Product Designer
January 2021 - March 2023
Facilitated executive workshops to conceptualize a LCV loyalty ecosystem, shifting the model from transactional lending to lifecycle-based leasing.
Launched a high-fidelity market experiment with a landing page and waitlist to measure consumer appetite, achieving record-breaking click-through rates.
Fostered a partnership with legal, risk, and business stakeholders to map user desires against institutional constraints to determine program feasibility.
Led the design and strategy for a customer retention predictive commerce engine, utilizing A/B testing to optimize engagement for customers approaching lease maturity.
Lead design and strategy for a self-service lease-end portal that reduced customer friction and service-center volume by surfacing financial data directly in account dashboards.
Spoke (Digital Design Agency)
Product Designer
June 2017 - January 2021
Managed the product design strategy for a portfolio of clients in Fintech, HR-Tech, and Ed-Tech to translate business requirements into digital products.
Architected design systems and component standards for a Real Estate Investment Trust to establish visual consistency.
Led a digital transformation and platform redesign for a recruitment firm to align brand aesthetics with functional requirements.
Collaborated with engineering teams to deliver a task-planning application and ensured technical feasibility through detailed documentation.
Education
Bachelor of Fine Arts in Graphic Design
Bowling Green State University
Graduated 2018